"Your most unhappy customers are your greatest source of learning."
- Bill Gates
The Lilly Pulitzer for Target collaboration was obviously a profitable public relations stunt for both companies. The line sold out unbelievably within hours or it seemed in just minutes at Target on the launch date April 19, 2015. Additionally, Target will not replenish stock for the fashionistas who waited eagerly in line at stores for a pretty Lilly creation. The Lilly Pulitzer for Target debacle both online (all sold out on the West Coast by 8:00 a.m.) flourished on social media yesterday and made news on The Today Show Monday morning. To further create dissent and injustice some shoppers loaded up carts only to place the items on EBay for sale (9400 items). As a former career person at a major tech company who understands the "launch" process of a product, it would have been wise to perhaps select certain items that would have enough stock on hand for the buyers rather than leaving the customer frustrated and empty handed. In light of the shock and disappointment, it is my obligation as a fashion writer to point readers to other options. Yes, the price point will be higher but perhaps one piece of Lilly will suffice instead of nothing at all. And, yes, customers will remember.
"Make your product easier to buy than your competition, or you will find your customers buying from them, not you." - Mark Cuban
Lilly Pulitzer at Nordstrom
"Imperfection is beauty, madness is genius and it's better to be absolutely ridiculous than absolutely boring." - Marilyn Monroe
The Diva Dress
I. Lilly Pulitzer Divine Dresses: Colorful, playful and fun. Lilly Pulitzer brilliantly took one idea and launched beautiful Palm Beach apparel in 1959. And, to think it all started by selling juice to customers at a juice stand - pure genius!
|'Britton' Floral Print Cotton T-Shirt Dress - $88|
|'Charlene' Print A-Line Dress - $188|
|Print Pima Cotton Maxi Dress - $178|
The Stylish Tote
"Being happy never goes out of style" - Lilly Pulitzer
II. The Handsome Handbag: A tote is fitting for travel or daily adventures.
|'Resort' Tote - $148|
|'Cabana' Tote - $178|