Forever Chic Style

"What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language." —Miuccia Prada It is surprising to observe women during the cocktail hour at swanky upscale restaurants arriving in sweatpants, work out jackets and tennis shoes or just sweatpants and flip-flops. Or to notice women out and about during the day in this casual attire at functions that have nothing to do with working out.   This is a trend that is on the rise and frankly does not flatter anyone (man or woman) no matter how thin and svelte the physic. In contrast, television, cinema and even the Housewives franchises denote women dressed up both for daily and evening affairs.  Furthermore, any woman in the public eye is always carefully attired, which in turn creates self confidence and adds to the mystic of being a savvy and professional woman. Now, this fashionista loves work out attire ( Nike, Zella, Lululemon ) for running, ten

"Your most unhappy customers are your greatest source of learning."  - Bill Gates              The Lilly Pulitzer for Target collaboration was obviously a profitable public relations stunt for both companies.  The line sold out unbelievably within hours or it seemed in just minutes at Target  on the launch date April 19, 2015 . Additionally, Target will not replenish stock for the fashionistas who waited eagerly in line at stores for a pretty Lilly creation. The Lilly Pulitzer for Target debacle both online (all sold out on the West Coast by 8:00 a.m.) flourished on social media yesterday and made news on The Today Show Monday morning. To further create dissent and injustice some shoppers loaded up carts only to place the items on EBay for sale (9400 items).  As a former career person at a major tech company who understands the "launch" process of a product, it would have been wise to perhaps select certain items that would have enough stock on han

Summer Happiness - Lilly Pulitzer for Target           In-store and Online Sunday, April 19, 2015       "Anything is possible with sunshine and a little pink" - Lilly Pulitzer     Embrace visions of yellow sunshine, blue skies, shimmering swimming pools, fragrant flowers, and frothy cocktails with a special collaboration between Lilly Pulitzer and  Target  in-stores and online on April 19, 2015 .    The time has arrived  to infuse a rainbow of color into a Forever Chic Style   wardrobe after months of donning boots, jeans and shades of black, grey and brown.  The very thought of vibrate hues and dancing designs evokes happy thoughts and smiles. What a better way than to celebrate the birth of spring and summer 2015 than with Lilly Pulitzer for Target. About Lilly Pulitzer - American Resort Wear      Classic dresses are at the core of this iconic brand founded in 1959. Lilly (McKim) Pulitzer - a renowned Palm Beach hostess and socialite,whose hu

 Everlane  "Michael Preysman is like the Woody Allen of entrepreneurs," he says. "I've seen this level of talent before, and at such a young age it's amazing to watch and mentor, as well as learn from myself." Brian Sugar, CEO of media company Popsugar and an Everlane investor The apparel basics (white shirts, tee-shirts, shoes, pants) of a wardrobe drives creative measures when devising "the outfit" for any given day.  Wouldn't it be grand if "the basics" were manufactured from the the highest form of quality materials used for designer favorites and available at almost half of the cost to the consumer?  Everlane - like - Warby Parker  (see blog)  has achieved this breaking ground opportunity for the customer by developing an "online only" apparel company that distributes high end basics directly to the customer - you!    It is widely known that traditional apparel sold through brick and mortar stores can

Ultimate Packing Guide for Fashion Conscious  "Live in the sunshine. Swim the sea. Drink the Air." - Emerson          Sandy beaches, ocean waves, blue sky with palm trees swaying create visions of sun filled delight.   The images can be tantalizing with many counting the days until toes hit the beach and limbs float in a glistening pool.   The touch of sunshine warms the soul and invigorates the winter weary after months of cold, wind, hail and grey days  Once the destination and airfare is secured, house cleaned and all other daily life lists are completed arrives the special moment of packing the suitcases.   For some the task is easy and without stress and for others the mere thought of organizing, compiling and designing a vacation filled suitcase incites anxiety.  What if the wrong dress is packed? The black sandals are forgotten, or nothing matches?  Once again, a fashion maven is over packed with a rock-like suitcase and money being handed over at the tick