"Michael Preysman is like the Woody Allen of entrepreneurs," he says. "I've seen this level of talent before, and at such a young age it's amazing to watch and mentor, as well as learn from myself." Brian Sugar, CEO of media company Popsugar and an Everlane investor
The apparel basics (white shirts, tee-shirts, shoes, pants) of a wardrobe drives creative measures when devising "the outfit" for any given day. Wouldn't it be grand if "the basics" were manufactured from the the highest form of quality materials used for designer favorites and available at almost half of the cost to the consumer? Everlane - like - Warby Parker (see blog) has achieved this breaking ground opportunity for the customer by developing an "online only" apparel company that distributes high end basics directly to the customer - you! It is widely known that traditional apparel sold through brick and mortar stores can be marked up between eight to ten times what it costs to produce a beautiful piece. Not to downplay the importance department stores it is just another way for the Forever Chic Style maven to obtain high end quality staples for a classic working wardrobe. Remember the basics are essential and everything else is "frosting on a cake". In other words, seek out superb basics and "add in" other glorious and fresh pieces from department stores or boutiques to the timeless daily fashion ensemble.
About "Everlane"***Added my referral link.
The mission of "Everlane" online is to provide affordable fashion (totes, leather belts, white tee-shirts, shirts, pants etc.,) to men and women while highlighting the care instructions, the height of the model in photographs, thread count, and where the product is constructed. Michael Preysman, founder of Everlane, studied engineering and economics, lived in Manhattan and decided after a stint in private equity to build a fashion label in the City of Angels (Los Angeles). The fabrics are of the highest quality and produced in the best factories around the world - the very same ones that produce the favored designer labels. Consequently, Everlane's sales have grown 200 percent in 2014 over 2013, and the company plans to add 30 additional staffers by the end of the year, and it just opened a design office in New York City.
Celebrities Caught the Wave - I mean " The Petra" Tote!
Top Five Wardrobe Basics - Women
"I live in white and black long sleeve tee-shirts all winter long. Come Spring and summer the white and black short sleeve tee-shirts - remain front and center." Styling is easy with a scarf or jewels. Simple, and Forever Chic Style memorable"
I. The Terrific Tee-Shirt: Searching for an impeccable white and black tee-shirt is definitely challenging. Everlane tees are designed with Supima Cotton and made and milled in Los Angeles. The end result is exceptional and a find for a fashionista. Traditional Cost: $50 - Everlane Cost: $15 - Black and White
The Ultimate Apparel Piece in a Closet - White Shirt
"Anyone can get dressed up and glamorous, but it is how people dress in their days off that are the most intriguing." —Alexander Wang
II. The Indispensable Classic Shirt: A wardrobe without a crisp and elegant button down shirt in white, black and yes - pale pink will be lacking everything required for Spring 2015. A button down can be thrown over a tank, paired with jeans, black pants and Bermuda's. Add a scarf, jewelry and a pair of sun glasses for an Audrey Hepburn moment. In other words, a classic shirt is required in a Forever Chic Style wardrobe. Traditional Cost: $150 - Everlane Cost: $60
|The Long Sleeve - $60|
The Mad Men Shirt
"It goes backwards, and forwards... it takes us to a place where we ache to go again. It's not called the wheel, it's called the carousel. It let's us travel the way a child travels - around and around, and back home again, to a place where we know are loved." - Don Draper - Mad Men (The Carousel)
III. The Sleeveless Shirt: Images of vacation houses, summer sunshine, clam bakes, ocean breezes and sand and surf come to mind when donning a timeless sleeveless shirt. Crisp, clean and perfection with capris, shorts, jeans and pants. Traditional Cost: $120 - Everlane Cost: $45
The Lux Loafer
"I firmly believe that with the right footwear one can rule the world." —Bette Midler
IV. The Sublime Shoe: The Modern Loafer is comfortable, chic, durable and ageless. The quality is superior and made in Italy. This must have loafer will stand the test of time. Several styles and hues either in leather or Patten leather. Traditional Cost: $425 - Everlane Cost: $165 - $175
|The Modern Loafer - $165|
The Timeless Tote
"Purses are like friends. You can never have too many!"
V. The Everlane Petra Tote: 100% Italian leather, luxurious, holds many items and is an enduring staple in a Forever Chic Style closet. Several styles to choose from in the Petra lineup. Traditional Cost: $1300. Everlane Cost: $300 - $400
Happy Shopping & Happy Spring & Summer - Everlane!