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Lilly Pulitzer Calling - Lilly Pulitzer for Target


Summer Happiness - Lilly Pulitzer for Target  


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In-store and Online

Sunday, April 19, 2015



Lilly Pulitzer & Target, New York City,  April 16, 2015 - Kate Bosworth, Bella Thorne, Ellie Kemper

"Anything is possible with sunshine and a little pink" - Lilly Pulitzer

 
 
Embrace visions of yellow sunshine, blue skies, shimmering swimming pools, fragrant flowers, and frothy cocktails with a special collaboration between Lilly Pulitzer and Target in-stores and online on April 19, 2015.    The time has arrived  to infuse a rainbow of color into a Forever Chic Style  wardrobe after months of donning boots, jeans and shades of black, grey and brown.  The very thought of vibrate hues and dancing designs evokes happy thoughts and smiles. What a better way than to celebrate the birth of spring and summer 2015 than with Lilly Pulitzer for Target.


About Lilly Pulitzer - American Resort Wear





Classic dresses are at the core of this iconic brand founded in 1959. Lilly (McKim) Pulitzer - a renowned Palm Beach hostess and socialite,whose husband owned several citrus groves, cleverly pioneered the Pulitzer brand by selling orange juice.  Lilly, a fashionista, sold orange juice at a posh stand off of Worth Avenue.  She designed kicky printed shift dresses to wear while working at the stand because the patterns camouflaged the juice spills beautifully.  Catching the eye of more than one beauty including Jackie Kennedy, Lilly started selling her dresses at her juice stand, and American resort wear was born!



Jackie Kennedy


Lilly Pulitzer for Target - April 19, 2015

"Life is a party.  Dress like it."  - Lilly Pulitzer

 


Capturing the American resort brand's playful and colorful prints, the limited-edition collection features 15 exclusive and original prints.  The designs are original works of art, created by Lilly Pulitzer artists specifically for this modern collaboration.  The 250 resort-inspired pieces include classic Pulitzer dresses, shoes, accessories, swimsuits, home goods and cosmetic. The price point is between $2- $250 for both women and girls to be exclusively available at all Target stores in the U.S. and Canada and Target.com beginning April 19.


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Top Five Lilly Pulitzer Must Have's


The Iconic Palm Beach Dress

"Live every day like it's Happy Hour!" - Lilly Pulitzer

 

Lilly Pulitzer & Target, New York City,  April 16, 2015 - Bella Thorne, Emma Rossum, Kate Bosworth, Ellie Kemper
 
 
I.   Lilly Classic Sheath:  Slip on whimsical and brightly spirited sheath dresses for day and night.   The glorious hues will send rays of happiness for any occasion.















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The Palm Beach Swimsuits

"Being happy never goes out of style." - Lilly Pulitzer

 




II.  Sassy Swimsuits:  Snap up several swimsuits from a vast selection of traffic-stopping styles meant to flatter a woman's silhouette.













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The Essential Pieces

"It's always summer somewhere."  - Lilly Pulitzer






III.  Shorts, Pants and Tops: Brightly colored pants, shorts and tops add a festive affair to any hour of a summer day or night.
















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The Finishing Sunshine Touch

"I didn't set out to be unusual or different. I just wanted to do things my way." - Lilly Pulitzer





IV.  Scarves, Sandals, Lips and Nails:  Everything a Forever Chic Style maven needs to complete a spring and summer color infused ensemble.  An assortment of exclusive L'Oreal lipsticks and Essie nail polishes, just of this collaboration, will complete the look.
















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Glamorize the Home with a Summer Kick

"Everyday is an adventure so enjoy the journey." - Lilly Pulitzer



V.   The Palm Beach Home Front: Jazz up a home with swizzle sticks in silver and gold, tinted glass champagne coupes and striking Collins glasses.  Add in beach towels, pillows, plates and let the party begin!


















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Lilly Pulitzer for Target - April 19, 2015


Mark your Calendar, Make your List and Happy Summer Shopping!






Forever Chic Style - Kim Hardwick


 
 
 

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