Tart Dresses - Summer, Ice Cream and All That Jazz

- July 22, 2015

Step into Summer

"What is important in a dress is the woman wearing it." - Yves Saint Laurent

The dog days of summer are upon the land with sweltering heat, sudden rain storms in drought stricken places and a myriad of weather concoctions playing havoc with the living. It is surprisingly refreshing to notice fashionistas from all walks of life wearing a summer dress with flats or sandals. The weather is not deterring the mission of appearing feminine and pretty this summer. Perhaps it is the media or maybe the time has come to dress up rather than run around looking disheveled. Here are a few summer sundress favorites by Tart. Many are on sale.

Tart Background: I own several pieces from Tart and absolutely adore the shape, fabrics and hues for spring and summer. Here is information on the brand from Tart Collections website.

West Coast Cool with a Dose of Poolside Glamour

Tart Collections is the quintessential California clothing brand. Founded by husband-and-wife team Jamie and Dana Finegold in 2004, the label specializes in sexy-cool tops, sleek jersey dresses, and sportswear essentials for lovers of laid-back chic. Tart launched with the goal of creating a timeless collection that would enhance a women’s natural radiance and confidence while transcending her from day to night with ease. Tart uses the highest quality fabrics and one-of-a-kind prints to create an effortlessly modern look inspired by the adventurous Northern California lifestyle. Every Tart piece is artfully designed to enable women to move fluidly from one of life’s experiences to the next. Headquartered in sunny Concord, California, the family-owned company constructs every pattern and piece at their in-house design studio. This ensures that every item strikes a harmonious balance between exceptional quality and impeccable design.

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